NORWICH, PLUMSTEAD ROAD

The sun shone, eventually. The crowds queued from early morning - one through the night! Golden tickets were handed out to the first 100 customers. Serendipity performed from 7.30am - 2pm. The store was officially declared open by the Mayoress of Norwich at 9am sharp on Thursday 24 September. Everyone celebrated the opening of the brand new store in Norwich, Plumstead Road. There was fantastic free food and drink. An excited crowd - one of whom one a multi media PC! And there was the now famous dancing pineapple, who stole the hearts of everyone!

ALDI PHOTOS

It was still dark when Serendipity began setting up - but there was already a queue!
By 9am there were just about 150 people queuing down the road!

And this lucky lady won the star prize!

9am The Store opens ....

 

NORWICH - PAGE 2

... much to Donald's relief. He had been literally been waiting outside the store just about all night! He was frozen!

'The A Team' : Simon Coulson, Austin Mitchell and Paul Clarke

This is the Golden Ticket Prize Table!

Stuart kept warm by playing with his Maracas!

'Charlie's Angels' were also on hand to add some glamour to the occasion